By Rebecca O’Donnell as published in the Ag Innovator, a Publication of the Farm Equipment Manufacturers Association. While still used primarily for marketing and advertising purposes, QR codes are quickly expanding into industrial applications. Manufacturers are discovering that these codes are an effective way to deliver safety and instructional information, often placing directly on equipment or signage used outdoors or in other harsh environments. That means there’s more than the message to consider when incorporating QR codes into your communications – the durability and life expectancy of the graphic material you select is just as important. View article (PDF)
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